Impulse buying is a great way to pick up gorgeous clothes and great specials, but if your impulse buying is getting out of control, or you seriously need to stick to your budget, then use these simple tips to understand and control your impulsive behaviours:
• Use a list. Make a list of exactly what you need to buy each time you go shopping and follow it. When you’re in the supermarket this will help you avoid those aisle (and items) you don’t need and at the mall you will avoid those stores which don’t have items on your list, but have very tempting impulse buys.
• Enforced waiting. If you see an item you really want to buy, force yourself to wait at least a week before buying it. This will help you determine whether it is really something you need, or something you just wanted on the spot. If you keep thinking about it and find uses for the item in your everyday life, it may just be a smart purchase.
• Don’t shop with a full account. When your wage is credited to your account each week or each month you’ll feel quite flush and this can lead to making impulsive purchasing decisions. Therefore, avoid shopping on or closely after pay day, and continue to wait around a week before making a purchase.
• Walk to the shops. If you are only going to the supermarket for a few things, walk there and knowing that you have to walk back will discourage you from buying all of those extra things you don’t really need.
• Pay cash. It is a proven psychological fact that it is harder for us to part with cash than it is to pay with a card, and people playing for their purchases with cash tend to spend less. Therefore, make your purchases seem more real, and feel the money physically leaving your possession to curb your impulses.
• Don’t go shopping as often. If you are removed from opportunities to shop then you have less opportunity to overspend and buy things you don’t really need. This means making a detailed and comprehensive shopping list so you only have to go to the supermarket once a week, and avoiding going to the mall just to window shop, as it’s easy to get drawn into a store by their window display.
• Know why you can’t impulse buy. When you’re standing in front of a sale, your short term need for a new pair of shoes seems to outweigh your long term goals of a holiday, a house or a wedding. Therefore, whatever your big picture goals are, keep them clear in your mind at all times so you don’t get distracted.
• What is there to lose? If you need some tangible reason not to make a purchase because it will impact on your other life goals, think about what you are really giving up. For example, will buying a new TV mean you have to wait an extra three months for your house deposit, does buying a new laptop equate to the amount you would need for the deposit on your wedding dress, or does buying an expensive new handbag now mean you won’t have that spending money when you holiday in Europe?
• Don’t store your credit card details in online stores. Shopping online removes the reality of parting with your money even further and it is very easy to make impulse purchases online when you can buy just about anything you can think of from the comfort of your couch. Therefore, make it that little bit harder for yourself to impulse purchase by choosing not to store your billing details in the systems of your favourite online stores. This means you have to get up, find your credit card and type in the details manually, making you really think about your purchase.
• Shop online. At the same time, shopping online can help you avoid a number of impulse buying opportunities as there are no supermarket aisles filled with chocolates and there are fewer temptations when you just needed to buy a new lipstick, to try out that new nail polish that is right next to it. Plus, when shopping online it is also a lot easier to put things back when you get to the checkout because there is no sales person looking at you and no customers behind you.
• Go shopping during the quiet times. going shopping during the day or during the week means you will be able to avoid a lot of cooking demonstrations and mall events which can hype you up and get you so excited about a product that you don’t think about whether you need it or not.
• Don’t go shopping when you’re hungry. If you go to the supermarket when you’re hungry everything is going to look good to you, and you’ll end up impulsively buying foods you want right now, and find you don’t have anything for a week of meals when you get home.
• Shop alone. Leave the kids at home and don’t go shopping with friends when you know you can’t afford it because you are more likely to give in to whining from the kids and assurances from your friends that you’ll get so much use out of that new dress/bag/power drill.
• Don’t go near a sale. If you’re an impulse buyer – and why else would you be reading this – you know you can’t just go and look at a sale without feeling compelled to buy. The sale sign allows you to justify purchases you know deep down you don’t need. Therefore, avoid temptation all together and don’t risk your resistance by just steering clear of any sale, clearance or special offers.
• Get a second opinion. If you are conflicted by an impulse purchase, and this can happen especially with big ticket items, then it can help to talk out the situation. Call a friend or family member who knows your life goals and can help you make a rational decision about whether you really need the item or not – just don’t cheat and call your fellow shop-a-holic friend.
• Track your spending. When you write down everything you spend you are holding yourself accountable for your purchases. It also allows you to look back at the end of the week or the end of the month and identify where you have lost your resolve and given in to impulse buys.
Alban has written many articles on frugality and how to save money. Alban is also helping people to choose the best personal loans








